Welcome. We’re glad you found us!

As Serotta enters a 6th decade of bike making, we’re excited to finally open our own on-line store. We’ll be steadily adding the things our customers like you have been asking for. As always, we welcome your suggestions and comments. Just drop us a line at info@Serotta.com. Enjoy and hope to see you somewhere on a road soon. ~ Ben Serotta

After The Ride Collection

Casual stuff like T shirts, hats and more.

Cycling Apparel

From Santini of Italy

Purchase 2 or More Items and Get 10% Off Using Discount Code SRAM at Checkout. Fixed Shipping for 5 or More Clothing Items

Canada, Mexico and USA

Our new long sleeve jersey from Santini is great for layering over or under for any day that's too cool for short sleeves....sure to become a favorite in your wardrobe. Fit is designed to be unisex, classic fit - not Italian Racer Slim, Not floppy Loose. Think similar sizing as a unisex t-shirt.  

Purchase 2 or More Items and Get 10% Off Using Discount Code SRAM at Checkout. Fixed Shipping for up to 5 Items - Canada, Mexico and USA.

Purchase 2 or More Items and Get 10% Off Using Discount Code SRAM at Checkout.

Purchase 2 or More Items and Get 10% Off Using Discount Code SRAM at Checkout. Fixed Shipping for up to 5 Items - Canada, Mexico and USA.

Purchase 2 or More Items and Get 10% Off Using Discount Code SRAM at Checkout. Fixed Shipping for up to 5 Items - Canada, Mexico and USA.