ARRC Serotta's Any Road, Ready-Custom Bicycle

The ARRC  is our American Made Serotta titanium bicycle with a simplified purchasing experience. It’s sold as a complete bicycle in 5 pre-engineered sizes, with 4 build options for at an outstanding value of  $9,995.

Crafted with our own “Colorado Concept” butted, tapered seamless titanium tubing the ride is, well, is like four decades of Serotta’s have been renowned for - responsive, lively, stable, comfortable and confidence-inspiring.

Designed by Ben Serotta, ARRC geometries are derived from his many years of creating one-off, bespoke bikes. The resulting size configurations are adaptive to a broad spectrum of active cyclists.

The ARRC concept, though not conceived as a thoroughbred race machine, is neither intended as an upright “endurance” machine, rather, it’s built for the active cyclist who will find it beckons you to giddy-up. 

So, whether you are planning a fast pavement ride or an assault of the nearest ‘Strada Bianca’ consider your search over.