Welcome. We’re glad you found us!
As Serotta enters a 6th decade of bike making, we’re excited to finally open our own on-line store. We’ll be steadily adding the things our customers like you have been asking for. As always, we welcome your suggestions and comments. Just drop us a line at info@Serotta.com. Enjoy and hope to see you somewhere on a road soon. ~ Ben Serotta

After The Ride Collection
Casual stuff like T shirts, hats and more.
Spend $35 or More and Get 15% Discount. Fixed Shipping for up to 5 Items - Canada, Mexico and USA.






Spend $35 or More and Get 15% Discount. Fixed Shipping for up to 5 Items - Canada, Mexico and USA.
'Andiamo!' Short Sleeve Unisex T
Spend $35 or More and Get 15% Discount.
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Spend $35 or More and Get 15% Discount. Fixed Shipping for up to 5 Items - Canada, Mexico and USA.






My Store
Serotta '86 Short Sleeve Unisex T
Spend $35 or More and Get 15% Discount.
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Spend $35 or More and Get 15% Discount. Fixed Shipping for up 5 Items - Canada, Mexico and USA








My Store
Serotta Cycling 1972 Classic Ball Cap
Spend $35 or More and Get 15% Discount.
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Spend $35 or More and Get 15% Discount. Fixed Shipping for up to 5 Items - Canada, Mexico and USA.


My Store
Serotta Cycling Trucker Hat
Spend $35 or More and Get 15% Discount.
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Cycling Apparel
From Santini of Italy
Fixed Shipping on up to 5 Clothing Items
Canada, Mexico and USA


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Santini Long Sleeve Jersey Unisex Sizing
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Fixed Shipping for up to 5 Items - Canada, Mexico and USA

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Santini Short Sleeve Jersey Men's Race Cut
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Fixed Shipping for up to 5 Clothing Items - Canada, Mexico and USA
Shop Serotta
Santini Short Sleeve Jersey Men's Classic Cut
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Fixed Shipping for up 5 Clothing Items - Canada, Mexico and USA
Shop Serotta
Santini Short Sleeve Jersey Women's Classic Cut
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Fixed Shipping for up to 5 Clothing Items - Canada, Mexico and USA
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ARRC - Our New Page
Any Road, Ready Custom ARRC - Check Out Our New Page