Welcome. We’re glad you found us!

As Serotta enters a 6th decade of bike making, we’re excited to finally open our own on-line store. We’ll be steadily adding the things our customers like you have been asking for. As always, we welcome your suggestions and comments. Just drop us a line at info@Serotta.com. Enjoy and hope to see you somewhere on a road soon. ~ Ben Serotta

After The Ride Collection

Casual stuff like T shirts, hats and more.

Cycling Apparel

From Santini of Italy

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New 3-Season Long-Sleeve Jersey, reserve yours now for December 15 shipping.

Santini Short Sleeve Jersey Women's Classic Cut. Size accurate, not too snug, not too loose. Regular $105.  Now on sale for $70 !

$167.50 USD
$167.50 USD
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Santini Long Sleeve Jersey Unisex Sizing

Santini Long Sleeve Jersey For Cool Weather Cycling. With Thin Layer Of Thermafleece - Unisex Sizing

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$125.00 USD
$150.00 USD $125.00 USD
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Santini Short Sleeve Race Cut Jerseys, Men's & Women's

Santini Short Sleeve Jersey for warm weather cycling. Men's Race Cut ( warning - these reveal every ripple, six pack or barrel ) Santini's Pro Quality, Pro Fit. Original Price $130, On sale for $65

$65.00 USD
$130.00 USD $65.00 USD
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Santini Short Sleeve Classic Cut Men's & Women's Sizing Available

Santini Short Sleeve Jersey Men's Classic Cut. Size accurate, not too snug, not too loose. Normally $105, now on sale $70!

$65.00 USD
$105.00 USD $65.00 USD
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The perfect accessory for adding a little protection for your head, neck, arm...

HEADTHING

$12.00 USD
$12.00 USD
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'Andiamo!' Short Sleeve Unisex T

$30.00 USD
$30.00 USD
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My Store

Serotta '86 Short Sleeve Unisex T

1986 was an amazing year for Serotta. It was the first year the 7/11 team rode their Serotta-built Murray bikes in the Tour de France; First year of the Colorado Concept tube designs (shown is the original Competition Red/Yellow fade) and the year we introduced the chevron accented graphics. The black/purple version of this shirt was the most popular T we ever sold.Shirts are 100% smooth summer-weight cotton. Fit leans athletic more than loose.

$25.00 USD
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Serotta Cycling 1972 Classic Ball Cap

Hide your post-ride helmet hair with this 100% cotton classic ball cap. One size fits all. 

$30.00 USD
$30.00 USD
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Serotta Cycling Trucker Hat

Show off your Serotta Cycling style in this 100% recycled trucker hat ( re-trucked? ). Embroidered on the front only.One size fits all. 

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$30.00 USD
$30.00 USD
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